The primary focus of any website is to generate traffic. In order to do so, you need to be where the traffic is, and undoubtedly in today’s times, the web traffic is at the social networking sites. Social networking is as important to the success of a website today as networking is to the success of any business. Following are the top five social networking sites operating today and how you can make the most of them to generate internet traffic:
An average friends’ list of an individual on Facebook consists of around 250 contacts, which means 250 potential visitors to your website with each share that your website gets. So keep an active Facebook profile and share updates about your website as well as other useful facts and information related to the nature of your website. Do not forget to post a link to your website with each post to generate internet traffic. You can also ask your friends and family on Facebook to share your link to reach out even further.
Twitter is the most popular micro-blogging website, and the best part is that by simply remaining active, you can reach out to the world, and so can your website. So get involved in all the trending topics related to your website and offer insightful and knowledgeable inputs. Posting updates about new items, offerings, products, services or competitions are some of the most popular ways to generate website traffic. Make sure to use only necessary hash-tags to promote business and don’t simply tweet the link to your website with all the trending hash-tags as that will only discredit your website and is likely to be considered spam.
Google+ may not be as popular as other social networking websites, but it has great potential to generate relative website traffic. Google+ uses factors like locations and interests, and personal preferences are all considered. So simply increase the circle of your members and share posts and links to your website.
LinkedIn has become the official online hub for all businesses, small and large. So, in order for your website to be taken seriously, you need to make sure that you have an active online profile. This way, you can not only generate regular internet users but other businesses too. However, the trick is to keep it active and relevant. LinkedIn also offers banners and professional updates, so be sure to integrate it with your website and to offer links to your website with all the updates to generate internet traffic.
With internet users leaning more towards expressing themselves through visual forums, the popularity of photo networking sites like Instagram and Pinterest is increasing. And where Instagram is more popular for personal expressions, Pinterest offers a more professional look with great business potential. With brands like Banana Republic, Honda, McDonald’s and JCPenney, to name just a few, using Pinterest to increase sales, there is no reason why you can’t do the same. So simply post pictures, or offer how-to tutorials with great visuals to attract internet traffic to your website.
Social networking sites hold great potential for websites to generate traffic and do business. However, the key is to remain active and relevant, and most importantly, to offer irresistible and interesting content. So be sure to avail all the free internet traffic generating opportunities available by simply going social.